What is SEO’s importance in increasing the visibility of companies on the Internet?
To compete with online businesses through great content seems like an objective relatively easy to achieve. You pick a few keywords and that's it, your page is optimized for SEO, right? Well, it's not, and although many people understand the basic principles of SEO, a lot has changed in the last 10 years about how to achieve organic positioning.
Let's analyse what this inbound marketing technique encompasses by delving into the definition of SEO positioning and the importance it has for companies with a digital presence.
What is SEO?
Search Engine Optimization refers to the natural positioning, conquered through a set of techniques in which the focus is to optimize the visibility of a given website in several search engines, Google being the most relevant one. Strategies can be carried out within the business’s web page by improving its internal code or content or by external means by building inbound links and social signals.
SEO strategies are aimed at improving the position of the website in the ranking of the results pages, referred to as SERPs, for relevant keywords that attract the attention of potential customers.
What are the crucial SEO factors?
Content is the most important element of Search Engine Optimization. For content to be captivating to the public, it must be current, practical, and appealing to the user, in a way that answers properly to their original digital inquiry on the web. In addition, quality content generates links in a natural way and encourages the user to share them by increasing social signals.
If you are looking to increase the publication rate while maintaining quality, we recommend you check our SEO Tools.
2. User experience
The user experience is directly related to Rankbrain, the AI-based machine learning algorithm that Google employs to help rank and improve search results.
The website that offers the most useful and easy-to-navigate response with an optimal web structure is the one that will win the user's favor and thus Google's favor, which will rank it higher. To better measure how you are engaging with your audience, tools that help you count Links, analyse and monitor changes, and detect issues are fundamental to success.
A website’s performance is key for SEO positioning because, if it is optimal, the user experience increases. For that reason, we invite you to check out our Studio Tools, as they will provide you with a dynamic and user-friendly environment for SERP, Keyword Research and Much More.
Why is SEO important for a company on the Internet?
Everyone wants to appear on the first page of Google because this increases the chances of a user accessing the website. On the other hand, appearing on the second, third or fourth page drastically reduces the arrival of organic traffic, i.e. visitors who access the site from a search engine.
Creating appealing content, organizing it, and presenting it to the public in organic and dynamic ways is a great challenge. Luckily, experts have been working on methods that aid businesses from around the world to reach their digital objectives. Check out how you can establish your brand in the 2.0 sphere by visiting our site and learning new client outreach strategies.